This powerful tool allows you to measure how long it took a prospect to act on your mail once they received it. Mail Tracking: Record the delivery date for each piece of mail.Retargeting aims to redouble that ROI with almost every Direct Mail 2.0 feature: Not only can you track how effective your direct mail campaign is, but you can also use the information to conduct future better-targeted campaigns. With Presort Plus, you have the benefit of measuring how effective your direct mail strategy has been.ĭirect Mail 2.0 is intended to give you the most ROI for your direct mail investment. But the resurgence of direct mail marketing can match and even surpass the effectiveness of the first two. The internet was supposed to kill direct mail because online advertising was more immediate, more personal, and supposedly to be easier to track. This is called direct mail remarketing, and it drives better engagement and higher conversion rates. The beauty of a multi-channel marketing campaign is using past results to guide future efforts. Some prospects follow through and purchase, some show initial interest and drop out, others ignore it completely. Direct mail remarketing is a great way to open a campaign and effectively continue one.Įach campaign generates data. On the other hand, direct mail combines the trackability of online ads with the tangibility of a mailed piece of literature. People simply don’t respond to online banner ads the way they do to other forms of marketing. This marking is commonplace, and it has quickly lost its luster. That’s a nice two-person tent you just bought, surely you could use a kayak! The concept is simple-an online shopper makes a purchase, and afterward, they see dozens, maybe hundreds of banner ads for similar products to what they just purchased.
Website remarketing has been around for a while.
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